Chrome Extensions

I’m going to cover some helpful Google Chrome extensions to validate and test your Google Analytics implementation (along with some other Google product tags as well). It’s extremely important to test your Google Analytics implementation to make sure:

  1. The Google Analytics code is present on every single page of your website. I can’t stress this enough. Tag every page!
  2. The event tracking you (or your developer) set up is firing as intended.

Google Tag Assistant

The first Chrome extension I use is Tag Assistant by Google. This is really helpful to validate that you have installed your Google Analytics code correctly on every page of your site. It also tracks other Google tags like Google Tag Manager, Google AdWords and DoubleClick. It will even help you troubleshoot your implementation if it finds something not working properly. Awesome!

Google Tag Assistant

Google Tag Assistant can be a lifesaver!

Google Analytics Debugger

The next extension I use is also from Google, called Google Analytics Debugger. This extension prints helpful information to your browser’s JavaScript console. It provides some additional information that Tag Assistant does not and I’ve found it to be more reliable as well. Not only is it great for making sure your Google Analytics tag(s) are firing correctly, but it’s also perfect for validating your event tracking is set up properly. To use Google Analytics Debugger:

  1. Make sure you have activated Google Analytics Debugger and then click on the icon in your browser so it says “ON”
  2. Go to the site you’re wanting to test in your Chrome browser
  3. Open up your browser’s JavaScript console (Option + Command + J on a Mac, Control + Shift + J on a PC)
  4. On page load, GA Debugger will print out the Google Analytics account information automatically. You will see information printed out to the console including the Account ID of your Google Analytics account(s) that are firing on the page. If you have multiple GA tags on the page, multiple entries will be printed to the console log.
  5. For event tracking, perform the action on your site that should fire the event tracking. If it is set up correctly, you should see the event printed to the JavaScript console just like in Step 3.
Google Analytics Debugger

You can see the event that fired highlighted in red. It’s working properly!


This isn’t necessarily just an extension to check Google Analytics. Ghostery will show you all the tags that are present on a web page. I don’t generally use it for checking Google Analytics implementation, but I do use it for competitive intelligence. It’s nice to know what marketing technologies our clients’ competitors are using. It’s also good to know what websites are collecting data about your visit. With Ghostery, you can block scripts, images, iframes, and objects from companies you don’t trust.

Ghostery Extension

Ghostery found 9 tags on

Now it’s your turn. What extensions or widgets do you use to validate your Google Analytics implementation? Let me know!

Harvey Specter
Posted at 6:33 pm August 8, 2013
Andy P

I am a big fan of observePoint. Not just for GA, but for Adobe SiteCatalyst as well!

    Harvey Specter
    Posted at 6:49 pm August 8, 2013
    Andy Gibson

    I’ve been trying ObservePoint out recently and I’m noticing some weird results with GA tags. Sometimes it doesn’t pick up tags on the page while Tag Assistant is showing they are firing correctly.

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