I grew up playing sports. Played them my entire life. They taught me many important values, like work ethic, teamwork, and perseverance. All of which have helped to shape the person that I am today. But one of the other valuable lessons I learned, which I’ve never forgotten, was “if you want to be the best, you have to beat the best.”

A young Andy Gibson

A young Andy Gibson playing high school baseball.

How does that lesson translate in my career as a Digital Marketing Analyst? Who exactly am I going to beat? Well, I’m certainly not going to challenge Avinash Kaushik to digital marketing jeopardy.  I can assure you,  it wouldn’t end pretty (hint: for me).

So what am I even talking about right now? Simple. To be the best, you need to read the best. Continued education is a huge part of working in the digital marketing/technology space. Want to get smarter? Read these top digital analytics blogs, in no particular order:

1. Avinash Kaushik’s Occam’s Razor


I’m only going to use one word to describe Avinash’s blog: AWESOMENESS.

2. Justin Cutroni’s Analytics Talk


Justin, like Avinash, is an analytics evangelist at Google and his blog focuses on Google Analytics and Google Tag Manager, tools I use every single day. He’s a Google Analytics savant.

3. The Official Google Analytics Blog


Since I work for a Google Analytics Certified Partner, knowing Google Analytics inside and out is a big part of my job description. Staying abreast on all the new features is crucial, so for the public, this is where you should get that knowledge.

4. Jeff Sauer’s Jeffalytics


Jeff has extensive knowledge in Google Analytics, SEO, WordPress, and PPC. His blog has been tremendous in helping me expand my SEO knowledge.

5. Analytics Pros blog


A great blog from a fellow Google Analytics Certified Partner.

6. Loves Data blog


Again, another Google Analytics Certified Partner. These guys have been doing some impressive things lately. Exhibit A: http://www.youtube.com/watch?v=C27yMQOS8n0

7. Adobe’s Digital Marketing blog


Do your clients use any Adobe Digital Marketing products? If so, you should be reading this blog regularly for the latest news.

8. Online Behavior


This blog covers just about everything under the sun and I’ve learned a ton about optimization and testing from it.

9. *BONUS* InfoTrust’s Blog


My colleague Amin said he was going to be sad if I didn’t include our company’s blog on this list. Deep down, I really believe he thinks I monitor our blog in anticipation of his newest posts 😉 . Actually, I read my blog posts more than his, but that’s because I’m a sick perfectionist and I end up updating my blog posts 20 times, making changes that no one will even notice. It’s crazy.

Anyway, our blog focuses on Google Analytics, Google Tag Manager and Hubspot, but we also cover social media, PPC, and other hot topics in the digital marketing realm.

That’s all I’m going to cover now, can you think of any awesome digital analytics blogs I left out? Add them in the comments, I’m always looking for more knowledge!


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